THE MAGAZINE

Ideas in motion.

01 — IDEAS

LUXURY · MARKET2026-10-15

Aggregate growth tells only part of the story. Beneath the surface, customers, value and relationships are changing.

2 min readREAD ↗

02 — RESEARCH

AI · CULTURE2026-10-16

A guide to AI’s history, today’s technologies and the changes they bring to everyday life.

14 min readREAD ↗

AI · LUXURY2026-10-15

To understand why an assistant describes a house in a particular way, trace the sources it found and the signals it interpreted.

14 min readREAD ↗

AI · LUXURY2026-10-15

The deadline for some high-risk systems has moved. Prohibitions, transparency and operational accountability remain in force.

13 min readREAD ↗

AI · LUXURY2026-10-15

A shared platform can release capacity and knowledge; its value depends on how much decision-making it leaves to the maisons.

12 min readREAD ↗

LUXURY · MARKET2026-10-13

A flat market can hide costly customer replacement. Churn changes the priorities for product, budgets and the boutique experience.

8 min readREAD ↗

CONSUMER · CULTURE2026-10-03

Millennials and Gen Z are not simply leaving luxury: they are redefining its value through access, culture and new forms of belonging.

42 min readREAD ↗

03 — FRAMEWORKS

FRAMEWORK · CUSTOMER2026-10-01

A practical way to read customer growth through acquisition, retention, reactivation and value.

3 min readREAD ↗

04 — FORMATS IN DEVELOPMENT

01PodcastsIn the works

02BooksIn the works

03Science communicationIn the works